About

I am a seasoned Industrial Designer with a Strategic Focus on delivering innovative, high-performance products that meet customer needs while driving long-term business growth. Currently, I lead the design and development of industry-leading products projected to generate over $400M in revenue within their first three years. My approach balances creativity with technical precision, ensuring designs are both functional and manufacturable, while also resonating with end users.

With expertise spanning the entire design process—from concept to full-scale production—I operate with Holistic Ownership, considering the broader impact of design decisions on customers, teams, and suppliers. My contributions are not just about solving design challenges, but also about driving extraordinary outcomes through collaboration with cross-functional teams and stakeholders. I’ve spearheaded flagship projects, including the Holobay fixture, which achieved a 70% reduction in size while maintaining superior heat dissipation, and the Voyager Sensor, which exceeded market expectations and is now integrated into multiple product families.

As a Talent Champion, I am deeply committed to developing high-performing teams, providing actionable feedback, and fostering an environment where creativity and innovation thrive. I leverage Communicating with Impact to empower my teams to think boldly, act decisively, and deliver innovative solutions.  In addition to leading design, I drive brand visibility by generating over $700K in high-impact marketing content annually, ensuring the products I develop are strategically positioned to captivate audiences and dominate the marketplace.

My Operational Intensity is demonstrated by my drive to implement process optimizations—streamlining CAD workflows, enhancing project management, and reducing time-to-market—all while maintaining the highest standards of performance. I am also passionate about exploring emergent technologies such as XR, VR, and AI, aligning with Acuity Brands' strategic initiatives and positioning our company as an industry leader.

For me, design is about more than aesthetics and functionality—it’s about creating scalable and impactful solutions that solve real-world challenges and improve the user experience. I believe great design has the power to transform industries and enrich lives.